Brenda Medina Carmona
A Multidisciplinary Creative Lead specializing in bringing digital products and experiences to life—from concept to launch.
About Me
About Me
Multidisciplinary Creative Lead with 10+ years shaping digital content, brand storytelling, and immersive experiences across tech, media, and consumer industries. I blend product design and marketing expertise to lead teams in crafting impactful, innovation-driven work.
Multidisciplinary Creative Lead with 10+ years shaping digital content, brand storytelling, and immersive experiences across tech, media, and consumer industries. I blend product design and marketing expertise to lead teams in crafting impactful, innovation-driven work.
Selected Work
(5)
Immersive Music Video
Virtual Film Production, VR Creative Production, Client Partnership
/22
Terry Fox Exhibition
AI-Driven Experience Design, Creative ML Specialist, AI Art Prompt Engineering
/25
Music Video VFX
Virtual Production, Client Engagement, VFX Workflow Management
/23
Google Soccer Search
Creative Strategy, Product Marketing, Film Production
/19
Nike Brand Campaign
Digital Marketing, Brand Strategy, Creative Pitching
/17
Immersive Music Video
Virtual Film Production, VR Creative Production, Client Partnership
/22
Terry Fox Exhibition
AI-Driven Experience Design, Creative ML Specialist, AI Art Prompt Engineering
/25
Music Video VFX
Virtual Production, Client Engagement, VFX Workflow Management
/23
Google Soccer Search
Creative Strategy, Product Marketing, Film Production
/19
Nike Brand Campaign
Digital Marketing, Brand Strategy, Creative Pitching
/17
Experience
Experience
From agencies to global brands and startups, I bridge creativity, technology, and strategy — directing campaigns, XR experiences, launching brands, and leading cross-functional teams. With a foundation in product design and a passion for emerging tech, I focus on storytelling and team leadership, building workflows that turn innovation into measurable creative impact.
From agencies to global brands and startups, I bridge creativity, technology, and strategy — directing campaigns, XR experiences, launching brands, and leading cross-functional teams. With a foundation in product design and a passion for emerging tech, I focus on storytelling and team leadership, building workflows that turn innovation into measurable creative impact.
Interactive X Labs
Creative Lead – Digital & Immersive Experiences
2024 – Current
Interactive X Labs
Creative Lead – Digital & Immersive Experiences
2024 – Current
Interactive X Labs
Creative Lead – Digital & Immersive Experiences
2024 – Current
Departure Lounge
XR Creative Producer – Volumetric Capture & VR Experiences
2022 – 2023
Departure Lounge
XR Creative Producer – Volumetric Capture & VR Experiences
2022 – 2023
Departure Lounge
XR Creative Producer – Volumetric Capture & VR Experiences
2022 – 2023
KTBO Agency
Creative Director – Digital Marketing & Integrated Brand Campaigns
2018 – 2020
KTBO Agency
Creative Director – Digital Marketing & Integrated Brand Campaigns
2018 – 2020
KTBO Agency
Creative Director – Digital Marketing & Integrated Brand Campaigns
2018 – 2020
Publicis Groupe
Associate Creative Director – Digital Marketing Campaigns
2016 – 2018
Publicis Groupe
Associate Creative Director – Digital Marketing Campaigns
2016 – 2018
Publicis Groupe
Associate Creative Director – Digital Marketing Campaigns
2016 – 2018
AREAS OF EXPERTISE
AREAS OF EXPERTISE
Creative Team Management
Creative Team Management
I build and lead design teams by connecting business goals to creative work, offering clear direction and helping team members grow.
I build and lead design teams by connecting business goals to creative work, offering clear direction and helping team members grow.
Design and Product Expertise
I bring experience in user-centered design, systems thinking, and audiovisual production, working with cross-functional teams to solve technical challenges.
Design and Product Expertise
I bring experience in user-centered design, systems thinking, and audiovisual production, working with cross-functional teams to solve technical challenges.
Agile Team Operations
Agile Team Operations
I've run complex creative projects using agile methodologies, optimizing team efficiency and delivery within the usual entertainment industry constraints.
I've run complex creative projects using agile methodologies, optimizing team efficiency and delivery within the usual entertainment industry constraints.
Growth & Partnerships
Growth & Partnerships
I work closely with stakeholders to show how design drives business value, helping shape product vision and launch strategies that deliver results.
I work closely with stakeholders to show how design drives business value, helping shape product vision and launch strategies that deliver results.
Off the Clock
Off the Clock
Creativity doesn’t stop when work does—it just shifts gears. Live music fuels me, whether it’s a small gig or a packed festival, chasing that energy and connection. Outdoors, I reset—running, skiing, or hiking for the thrill and the view. And when it’s time to slow down, you’ll find me in the kitchen, cooking as a hands-on escape. As with design, as with life—creativity is about embracing the unexpected.
Creativity doesn’t stop when work does—it just shifts gears. Live music fuels me, whether it’s a small gig or a packed festival, chasing that energy and connection. Outdoors, I reset—running, skiing, or hiking for the thrill and the view. And when it’s time to slow down, you’ll find me in the kitchen, cooking as a hands-on escape. As with design, as with life—creativity is about embracing the unexpected.
